comparethemarket.com launched in 2006 as a car and van insurancecomparison site offering customers the chance to compare quotes from a range of providers. Over the years we have grown and developed, introducing new products including home insurance, bike insurance, and money products such as credit cards, mortgages and loans.
In January 2009 comparethemarket.com launched a new marketing campaign that changed the face of the company. Aleksandr Orlov, with his meerkat comparison site, has been a phenomenal success and has helped build comparethemarket.com into a household name.
Following the success of the much-loved meerkat and his friends, 2011 saw the launch of our rewards campaign. Now customers who purchase car, home, van, pet, life and bike insurance, switch energy supplier or get a credit card or loan through comparethemarket.com can collect one of eight exclusive meerkat toys. Meerkat Toy Collection Terms and conditions apply.
After just one year we had delivered over 1 million toys to our customers and demand is still growing! Now, you can even choose which meerkat you want next if you have already received one when you bought insurance with us before. Look out for Aleksandr and the villagers in our latest TV adverts. To view our latest advertising click here
In September 2012 comparethemarket.com.au* was launched to give customers in Australia the same opportunity to compare insurance prices from a range of providers to find some of the best deals around to suit their needs.
In 2013 comparethemarket.com was voted Best Website in the Comparison Sector by websiteoftheyear.co.uk . The Website of the Year award is the online people’s choice award initiative by online market research agency MetrixLab and Emerce.